"Search engines may not literally be “new” anymore, but among new media and old, they matter more than ever."

In the U.S., search engine use has remained steady over the last year, with 59 percent of consumers using them regularly compared to 60 percent in 2007. This suggests that search is maturing. At the same time, the survey results show that trust in search engines is rising; on a 10-point scale, consumers ranked it 7.0 this year, up from 6.5 a year ago.

Consumers rely on search engines to deliver all of the relevant information on any given subject—whether it first appeared on a blog or in a newspaper. That elevates sites such as Google, Yahoo, AOL and MSN to something more than simple search engines. Consumers view them as virtual catalogs of all the information they might ever need."

from "Perspectives," Ketchum Online's magazine, February, 2009

Please call (602) 550-0703 for special ad agency discounts, information on article placement and editorial coverage. Send all press releases to Mariane Maffeo-Muriel, Editor & Publisher of AZWeddingDirectory.

*The Publisher of AZWeddingDirectory.com reserves the right to exclude listings from our site if they do not meet our guidelines and standards. All ad placement is solely at the discretion of the publisher. Please read our Privacy Policy and Terms and Conditions for more information on advertising on our WEDDING Web site.

Rates are subject to change without notice.